Publicis Paris

Cinematographic studies Publicis Paris. 
Creation of the set for L’Oreal Paris television advertisement campaign.

Assistant scenographer: Luca Matta
: L’Oreal France, with the artistic direction, has given me the opportunity to create a new language inside of a very complex mechanism made of COs, CEOs, Managers, salespeople and many hairstylists... My stay in Paris made me understand deeply how the French want to communicate. Having noted these professional values, I have then cooperated as assistant scenographer and scene photographer for the television advertisement of a new hair cleansing product.