Hongxing shopping mall event opening
Shanghai, China, 2016
Area: 10.000 m2.
Project: LMD Luca Matta Designer in cooperation with Demage Messe Shanghai
: Hongxing event is another project made in collaboration with Demage. The intention of the customer was to promote the new shopping mall with a Fashion event, in order to promote the various shopping mall brands. The idea was to use more than 4000 pieces of golden bamboo, inclined to a base structure made of Innocenti pipes. In the night event (55,56), screen shows are projected on the golden bamboo where you can see the institutional pictures of the brands.