Project for the event and the Hongxing shopping mall opening Shanghai, China, 2016 – 10.000 m2 Area.
LMD Luca Matta Designer in cooperation with Demage Messe Shanghai
Hongxing event is another project made in collaboration with Demage. The intention of the customer was to promote the new shopping mall with a Fashion event, in order to promote the various shopping mall brands. The idea was to use more than 4000 pieces of golden bamboo, inclined to a base structure made of Innocenti pipes. In the night event (55,56), screen shows are projected on the golden bamboo where you can see the institutional pictures of the brands.